About Us

eAdvantage4u

General Counsel and Founder FranBroker Consortium, llc 

5511 Aryshire Ct. Dublin, OH 43017

Direct (Eastern): 614-766-1999

Lsturm@eAdvantage4u.com

With over 25 years of franchise, business development, and strategic planning experience, Laurel (“Lori”) Israel Sturm, is a franchise attorney, adjunct professor in MBA Programs, speaker for franchise industry programs and organizations and serves as a trainer, career life coach, and franchise business consultant.  Today, through eAdvantage4u, she provides entrepreneurial and franchise education and consulting, helping people explore business ownership.  She researches and suggests business models that leverage her clients’ talents, skills sets and education.  She shares her insights and provides direction to help them find the right business opportunities or franchises to reach their personal, career and financial goals!

Lori is a founder of FranBrokers, Consortium, llc, a franchise broker company that works with hundreds of franchise sales and individual franchise companies to promote best practices in helping individuals find the right franchise.  Lori formed this consortium so that she and other franchise broker consultants could work with any franchise or business opportunity company and not be limited to just companies that paid to be in the inventory of various broker networks.  Thus she left other networks that she had been a member of to have ultimate freedom and flexibility to better help her clients find the right franchise or business.  Prior to founding FranBrokers she had been  contributing member  and /or served as general counsel of several brokerage networks including  the International Franchise Professional Group (IFPG), Franserve. MatchPoint and FranChoice brokerage networks and through those networks she gained experience and training earlier in her brokerage career.  She is Emeritus member of the Central Ohio American Corporate Counsel Chapter Board.  Lori received her Certified Franchise Executive (CFE) Award from the International Franchise Association (IFA).  She participated as a member of the American Bar Association Franchise Forum and in the US and International Legal Symposiums.  She has worked her way up from staff attorney to general counsel for franchise companies including: Wendy’s, Rax Restaurants, Petland, Scotts Lawn Care, Red Roof Inns, and Steak Escape, among others.  She has taught in many central Ohio colleges and universities mba programs as well as speaking to business leaders about business and franchise ownership.  She is a graduate of the Leadership Columbus and Louisville Chamber programs.  She received the Volunteer of the Year Award from the Small Business Administration of Columbus, Ohio.  Because of  her work helping people launch and grow their business, she was recognized by the Central Ohio TopCAT awards (Top Contributors to the Advancement of Technology) by Tech Columbus, a division of the Columbus, Ohio Chamber of Commerce and has been nominated as a "Woman of Distinction".

Lori is a “people” person. She loves working with entrepreneurs and people “in-transition” to find the right business opportunity to reach their goals.  In her past role as legal counsel, she negotiated and drafted hundreds of domestic and international contracts, including single and multi-unit franchise and master franchise agreements.  She has first-hand knowledge of franchise disclosure documents.  She understands real estate and leases in addition to  site selection and construction processes.  Lori has formed numerous companies, has developed strategic business plans, has provided market and financial analysis, and has guided enterprises to achieve their financial objectives.

She is also knowledgeable regarding lending requirements, SBA financing, and debt restructuring.  Because of her past business and legal experience, she is well qualified to help guide you as you evaluate various franchise and business opportunities.  However, for specific legal advice, she will refer you to competent local franchise attorneys to assist you with any specific legal review to avoid any conflict of interest.

Lori believes that the only thing constant in life is change.  If you embrace change, you can see beyond the obstacles… discover possibilities and make opportunities happen.  Lori is committed to helping people like yourself grow and achieve your goals.  She has helped many find the right business or franchise.

Just as she has worked with hundreds of people investigating business ownership throughout the country, she welcomes the opportunity to assist you as you begin your due diligence.  She will guide you by using eAdvantage4u's SMART eDiscoveryTM Process.  Lori’s abilities to listen, and then analyze information enables her to provide you with your personal ownership criteria to ensure you find the right business to reach your personal, financial, and career goals.  Lori understands that change can be difficult as well as exciting.  Her in-depth knowledge of the franchise process and practical business expertise helps her personally counsel you so you can make the best choice for your dreams to come true. Her goal is to help make sure you have the information you need to make an informed decision.

Ms. Sturm lives in Dublin, Ohio and can be reached at 614-766-1999.  Her typical business hours are 9 am – 9 pm Eastern M-Th with F by appointment only.  You may also email her at Lsturm@eAdvantage4u.com.